Friday, September 08, 2006

Research Is Giving Us A New Edge!

Can you tell the difference between these two photos of the same woman? Well according to the research shown below, men CAN. And the difference matters!

Female facial attractiveness increases
during the fertile phase of the menstrual cycle
"...... Our results indicate that the perceived attractiveness of womens’ faces varies across the menstrual cycle and is higher in the periovulatory than in the luteal phase. …

In addition, this information may be just one of a suite of cues, also including behaviour (e.g. increased flirtatiousness …), odour attractiveness… and, … that may act together to emphasize a woman’s fertile condition … and result in increasing frequency of male-initiated encounters. "

The photo on the left was taken when she was in the fertile phase of her cycle and men rated photos taken at this time of the month (for 45 women) as more attractive.

So...More going on than we are led to believe. What's more other research sheds light on how we women behave differently!! More of that in a later post.

The question I want to ask is: can we use this information to improve how we use make-up?

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